Know better. Do better.

From green-shifting to green-crowding and green-rinsing, the practice of businesses inflating claims about their actions to protect the climate and environment has become so common that the original epithet - greenwashing - has spawned a bunch of sub-categories. Take your pick from the graphic below.

Whether it's fossil fuel firms hiding their main business behind far smaller renewable energy activities or pension funds marketing "sustainable" investment options that include holdings in carbon-heavy companies, regulators worldwide are starting to clamp down on misleading advertising.

South Korea, for example, is the first East Asian nation to draft a law that would fine companies for false or exaggerated green claims, as businesses in Asia-Pacific face more scrutiny over their environmental credentials and net-zero emissions pledges, reports Marianne Bray.

"Just as regulating tobacco adverts stopped misleading consumers, the same kind of regulation with the right sanctions will prevent greenwashing," says ex-fossil fuel lawyer turned climate advocate Jihyeon Ha, who pressured South Korean oil giant SK E&S into retracting claims it would produce carbon-free gas.

How to put in place new transparency and accountability mechanisms - ideally using the law - to ensure that corporations and governments meet their promises on climate action was also high on the agenda at this month's Skoll World Forum, as our climate editor Laurie Goering writes.

The Oxford gathering of experts taking on global problems each year awards the achievements of organisations doing innovative work with impact – often on behalf of nature and the climate.

This year AMAN, an alliance that represents 15 million Indigenous people in Indonesia and tackles threats to their land and human rights, was one of them.

In Indonesia, long-time risks such as expanding palm oil plantations have now been joined by a host of new ones as companies and governments line up the minerals, clean energy installations and water storage dams needed to combat climate change and deal with its impacts.

"People in the Global North might feel better if they use electric cars. But it's a new hell for us," AMAN's leader Rukka Sombolinggi told Context.

The challenge is not only to make sure that green policies and projects don't have negative consequences for local people. It's also about sharing benefits with communities whose land and resources are in demand for a low-carbon transition.

In Brazil's Amazon, that means shifting money from the vast soy and cattle ranching economy - a major driver of deforestation - into an older, more sustainable system of families and cooperatives producing forest products such as açaí, rubber and pharmaceutical ingredients.

In the lead-up to Skoll, we talked to Carina Pimenta, Brazil’s new National Secretary for the Bioeconomy and a founder of Conexsus – a Brazilian non-profit that helps traditional producers grow and was another Skoll award winner this year.

Meanwhile, as temperatures climb in the northern hemisphere ahead of summer, we're looking at the ramifications of drought across large parts of Europe and forest fires in the United States.

In Italy, the government is taking new steps to manage water disputes and renovate infrastructure, as farmers worry about irrigating crops for food and livestock, hard on the heels of last year's drought, the worst in 70 years.

And U.S. correspondent David Sherfinski ventured out with the Virginia Department of Forestry crew as they carefully set fire to about 16 acres of private land in the eastern U.S. state. Such prescribed burns are a widely backed way of clearing the ground of vegetation that can fuel wildfires.

But U.S. conservation groups are struggling to buy the insurance policies they need to conduct these controlled burns as underwriters hike their premiums in line with rising fire risk. In the coming weeks, look out for more Context stories on whether a hotter planet spells the end of insurance for those who need it most.

See you next week,

Megan