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Sid Mohasseb

Adjunct Professor in Dynamic Data-Driven Strategy

University of Southern California

Sid Mohasseb is adjunct professor in Dynamic Data-Driven Strategy at the University of Southern California

January 03, 2023

2022 may be the year that historians declare the death of Big Tech. If so, 2023 may well be the year of Small Tech, where innovation, agility and value creation – all the things that allowed Big Tech to get big in the first place - return to our economy through an open, competitive environment with new, fragmented players.

This seems all but inevitable. Meta reported a drop in earnings for the first time since its founding. The industry has laid off more than 100,000 workers - and counting. Most significantly, Elon Musk’s takeover of Twitter has driven many users to niche, specialised alternatives. The genie is out of the Big Tech bottle.