What should we call “lab-grown meat”?

Still from the Context video 'What should we call lab-grown meat'?

New to Context? We'd love for you to find out a little more about what we do. Click here for a selection of our best work.

Cultivated, cultured, lab-grown, clean, animal-free, frankenmeat - in the last decade, meat that’s grown in a laboratory has accumulated more than a dozen names and counting. The naming gets even more complicated as the traditional meat industry disputes whether lab-grown meat can even be called “meat” — a legal debate that will influence how companies market lab-grown meat and how consumers perceive it. So, with lab-created meat having scored regulatory approval in the United States last month, bringing it one step closer to becoming a mainstream product, why can’t we decide what to call it, and is a name everything — or nothing?

This is Lab-Made, a series about the burgeoning lab-grown industry that’s challenging the way we think about food – from milk, to meat to chocolate.

Subscribe to our YouTube channel | Watch more videos like this

FEATURED


Latest

See all

KICKING IT

We’re addicted to the things that we know are bad for the planet. Why is it so hard to quit them?


Lab Made

A series about an industry challenging the way we think about food and whether it can live up to its promise of changing the world


REROOTED

See all

In this series, we explore how climate change and shifting consumer habits are forcing us to rethink the way we grow staple crops, from coffee to rice